The Baobab Project is a journey to design products with the fruits of the fascinating baobab tree in different African regions, starting in Gambia. I see this ‘tree of life’ as a beautiful metaphor for good ancestry and regenerative thinking. As a brand, we can tell important stories to inspire the future.
Reliance, strength, benefit
Baobab trees have benefited African communities in isolated and harsh conditions for centuries. Internationally baobab is increasingly known as a superfood and for its regenerating oil used in cosmetics.