The Baobab Project is a journey to design products with the fruits of the fascinating baobab tree in different African regions, starting in Gambia. I see this ‘tree of life’ as a beautiful metaphor for good ancestry and regenerative thinking. As a brand, we can tell important stories to inspire the future.
A metaphor for the future
Migration is the topic that takes climate change and poverty in Gambia to Europe’s doorsteps. Looking at the future, what are Gambians dreams, fears and responsibility, and what are yours and mine? How do we create shared value?