The Baobab Project is a journey to design products with the fruits of the fascinating baobab tree in different African regions, starting in Gambia. I see this ‘tree of life’ as a beautiful metaphor for good ancestry and regenerative thinking. As a brand, we can tell important stories to inspire the future.
The story begins in Gambia
My journey starts in Gambia, West Africa. On 12 October 2007, a little girl called Kumba Lonneke Ceesay was born there. Her life story is connected to the baobab tree.