The Baobab Project is a journey to design products with the fruits of the fascinating baobab tree in different African regions, starting in Gambia. I see this ‘tree of life’ as a beautiful metaphor for good ancestry and regenerative thinking. As a brand, we can tell important stories to inspire the future.

Lonneke Craemers 11/19/21 Lonneke Craemers 11/19/21

Baobab dialogues

The oldest baobab tree is around 2000 years old. That is why the baobab tree is a beautiful metaphor for good ancestry. Women of different generations talked about their dreams and responsibility to create a better future. Using a baobab as a talking stick.

Lonneke Craemers 11/14/20 Lonneke Craemers 11/14/20

The story begins in Gambia

My journey starts in Gambia, West Africa. On 12 October 2007, a little girl called Kumba Lonneke Ceesay was born there. Her life story is connected to the baobab tree.