The Baobab Project is a journey to design products with the fruits of the fascinating baobab tree in different African regions, starting in Gambia. I see this ‘tree of life’ as a beautiful metaphor for good ancestry and regenerative thinking. As a brand, we can tell important stories to inspire the future.
Collecting baobab
Baobab grows everywhere in Gambia, especially in the rural provinces. Most fruits are wasted and its economic potential is hardly used. Communities want to join the baobab project and harvest the fruits to benefit their futures.
The story begins in Gambia
My journey starts in Gambia, West Africa. On 12 October 2007, a little girl called Kumba Lonneke Ceesay was born there. Her life story is connected to the baobab tree.